What is SEO and How it Works?

SEO stands for Search Engine Optimization and it is also referring to a person or professional who does works to improve organic visibility of any webpage or website for certain terms or queries by implementing some changes on the website. These terms or queries are also known as keywords.

Basics of How SEO Works

How SEO Works?
SEO is a complex subject there are numbers of factors that can influence search results, but you can improve your chance to make sure your website is visible all across the internet.

First of all, you have to make your site indexable for search engine for example for Google submit your website to google so that Googlebot can fetch all pages of your site into their database and show them accordingly to provide most relevant as well as authentic results.

In a simple manner, all search engines mainly focused on providing the best possible results and SEO professionals use technical information as well as the best Search Engine Optimization practices to increase the overall visibility of a website by targeting a specific keyword or multiple keywords.

Importance of SEO for Businesses

I think now you are thinking why people are crazy about getting search engine visibility leads? So here are some of the main reasons why business is focusing on generating organic search:
Accordingto Wikipedia’s article till April 2019, 56.1% of the global population has accessing the internet this means they are potential customers for any business which provides services and products.

Organic search visibility gives everyone an equal opportunity for every single person to make their business online because the digital world is an ocean of opportunities.

With the help of Search Engine Optimization, It is also possible to make your brand trustworthy by focuses on providing detailed information about your service and products.

Best Free Backlink Checker Tool for SEO

Do you looking for a best backlink checker tool? Finding a backlink of your competitor is the best way to boost your backlink profile. You may tried Ahrefs, SmallSEOTools, Rankwatch and Moz’s backlink checker but it is not displayed more than 100 backlinks. If you want to check for more than 100 backlinks you have to pay for these tools.

Free Backlink Checker Tool

Today I am going to tell you about the completely free backlink checker tool that is now available at free of cost. You don’t believe but it is true. Check free backlink checker by Neil Patel names as Ubersuggest. it is the best backlink checker that is ever developed for everyone you don’t have to pay any amount of money.

The main reason behind Neil Patel gives this tools for free because he wants to give power of small business owner especially SEO and online marketing professionals to grow their business without spending too much money.

Nowadays SEO tools are too costly and not everyone can buy it right! Right. You need a complete package that gives you all information required to rank for a keyword on most popular search engines.

How to Start with Ubersuggest to Find Tons of Backlinks of Your Competitors for Free?

It is easy to start with this website just type the URL in the browser and it will give you on the site.

At site enter the domain name of a website for checking backlinks and select the country. You can select a country via a search or via a dropdown list.

Now, this SEO tool shows you the all key matrices which are also essential to know if you are an SEO professional.

At the left-hand side select backlinks, now you can see the backlinks of the URL.

By default, it will show you the backlinks of the whole site including all its subdomains but if you want to check backlinks for a specific URL you can also do it.

To check the backlinks of a specific URL select exact URL in the dropdown list.

Here is one more option available which give you the opportunity to show domain backlinks without subdomains.

You can also use filter and link type such as follow and no-follow to refine your search for better picks.

This tool also provides the option to export data to a .csv format which makes it easy for offline use as well.

This tool has very simple navigation option and everyone can use it even without signup means no registration is required to find unlimited backlinks of your competitor.

I hope with the use of this tool you will definitely get benefits and supports this tool by sharing it with others.

5 Best ways to increase Domain Authority?

Domain Authority is a key matrix that is developed by MOZ to determine the ranking prediction. The DA score is measured on the basis of how many quality backlinks the website has from trustworthy other domains in a similar category. Note that Google or other search engines are not using these metrics to rank a site. There is a number of key factors that are developed from years to provide best search result and MOZ’s DA is very accurate and with time it developed more efficiently. MOZ 2.0 that is recently launched has a more refined version of it and it strengthens these important metrics. 

MOZ Domain Authority

So here are some ways which help you to increase Domain Authority:

Domain Name: Yes, domain name. It helps search engine to differentiate what this domain is all about and how relevant the content this website provides. From the user perspective easy to remember domain names have more value and age of the domain is also matters, however, some SEO professionals don't consider this as a ranking factor but they believe it is another signal to search engines and it might help.

Build High-Quality Backlinks: Quality backlinks are like a prominent sign for search engines that show the content is linked with other similar kinds of content. Quality and relevant backlinks are only valuable if they are highly relevant to the same niche and it can help your site to stay ranked higher than your competitors.

On Page Optimization: On page optimization helps search engine to properly understand the relevancy of the content with respect meta tags, image optimization and as obvious well-formatted content using heading tags. It helps Googlebot (Web Crawlers)to understand the overall picture of your content.

Create Link Worthy Content: Content is always matters, well-written content is also appreciated by the end user and search engines. Engaging and trustworthy content increases the ranking ability and other websites are also looking for such content to link with it to take benefit of link juice.

Internal linking: Most of the websites don't use this essential feature. Internal link structure is very important for well-structured content because web crawlers move link to link and this helps search spiders to follow up all the content via a link.

Thanos can change Google Search Results, With Powerful Infinity Stones

Thanos is a supervillain and not even a single villain of any era is more popular than this gigantic film character. In Avengers: Endgame, and Avengers: Infinity War he proved why he is a supervillain. Thanos set a standard and I believe for next few years nobody will even closer to the stardom set by him. His impact is also be seen on the search result, yes you have to believe that.

 Normal Search Result for "Thanos"

 Affected Search Results With Infinity Stones

Every day we use a search engine and the team of Google developer changes repetitively some feature in omitted to show the best possible result query each and every time. At the release the Avengers: Endgame they change something which is very much related to the film’s actual story. In film Thanos earn all the Infinity Stones: The Space Stone (blue), the Reality Stone (red), the Power Stone (purple), the Mind Stone (yellow), the Time Stone (green) and the Soul Stone (orange). And at the end, he uses it to wipe-out the half of the living creature in the universe.

If now you search on Google the term “Thanos” at the right-hand side where Google’s Knowledge panel shows the rich media and the most important information you can the golden glove with all six of Infinity Stones. Just click on the golden glove you will be shocked almost 50% of the result will be wipe-out in an unrealistic manner but it is happening because it is true. Thanos’s glove with six of Infinity Stones affects the search engine rankings this means that from Google’s database where 96 million results are there only able to show 48 million. Let's try!

Types of SEO - White Hat and Black Hat

What is SEO?
SEO (Search Engine Optimization) is a process that helps to rank your website or a specific webpage on search engine results pages (SERPs) without any cost (via organic search). A higher rank on search results means more viewers can see your website and these viewers can be converted into your customers. You may rank your website if it's search engine friendly, you can also target your audience for different search keywords and other searches like industry-based search, image search, video search, educational search, etc.
In order to achieve, best possible rank on a search engine, there are two main approaches:
1. White Hat SEO
2. Black Hat SEO
1. White Hat SEO: - White Hat SEO techniques are those techniques which are approved by a search engine as a part of good design and make your content easily accessible for most relevant search queries. For White Hat SEO keep in mind to follow the guidelines of the search engine (eg. For Google webmaster guidelines), avoid any deception, make sure your content is for users not for search engine only and always maintain good quality content for users and keep your content up to date. Be honest towards your users don't use those tactics to rank higher on SERP which are not approved by Search engines.
2. Black Hat SEO: - Black Hat SEO is also known as spamdexing (or search spam). Black Hat SEO techniques are those techniques which are not approved by a search engine and involve deceptive practices to rank higher on SERP. These practices mainly have the following types -
 a) Content Spam
 b) Link spam
 c) Other types
a) Content Spam - Content Spamming involves practices which affect search engine results with misleading content via Keyword stuffing, Meta tag stuffing, Hidden text, Doorway or Gateway Pages, Machine translation, Article spinning, and Pages with false information related to the page title.
b) Link spam - In link spam links are added within web pages for link-based ranking algorithm the more links means a possibility to achieve best ranking results. blogging Spam, Hidden links, Link-building software, Buying expired domains, Comment spamming, Link farms and Private Blog Networks.
c) Other types - Some other tactics like Mirror websites which have content remains same but URLs are different, Redirecting URLs through meta refreshing with meta tags.