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Showing posts from August, 2019

Now, More Than 50% of Google Searches Result in No Click

On AUGUST 13, 2019 Rand Fishkin who is the founder of SparkToro and former CEO & Co-Founder of Moz.com published an article on SparkToro about Google search.
He writes “We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks."
As the above data shows in June 2019 50.33% of more than 40 million searches in the united states from mobile as well as desktop results Zero click. As we all know Google is more dominant and has no competitor at all even Yahoo, Bing, Facebook, Amazon, and others they all are not getting enough search engine share to beat Google Images.

This study also clears some major factors that paid CTR (Click-Through Rate) also rising constantly & searches with zero-click rises too, the end organic SERP’s volume is shrinking in a similar fashion.
Mobile searches are more effected as we compare to desktop search because of…