SEO Writing: 13 Steps To Writing Content That Ranks

In today’s digital age, a must-have digital marketing tool for any business is SEO content.

Without SEO content, your brand limits its web performance and digital experience. On the other hand, writing with a proven content framework in mind can help improve your brand’s marketing, maximize its online visibility, connect with the right audiences, and more.

By optimizing your content for users and search engines alike, you’re able to craft relevant and engaging content that delivers on engagement and, ultimately, drives conversions. But SEO writing has evolved. These days, it’s not just enough to optimize your content for keywords.

Whether you’re uploading new products to your site, working on a new blog post, or even just updating your homepage, the following infographic provides invaluable on-page SEO tips to make your content more visible and searchable to the right audiences.

Below, you’ll learn how to:

       Align your content efforts to the why behind a search query

       Leverage one of the most popular link building strategies out there

       Structure URLs to satisfy search engines and entice search users

       Write attention-grabbing headlines that demand clicks

       Structure subheaders to draw readers deep into your content

       Take advantage of LSI keywords and phrases

       And much more!

Let’s dive right in: 13 Steps To Write Content That Ranks on Google SERPs

 13 Steps To Writing Content That Ranks

Conclusion

 As you can see, there’s so much more to SEO content than just keywords. While keywords still play a vital role, a holistic approach to SEO and content marketing is necessary to rank and appear high in search engine results organically.

By optimizing your content strategy with the aforementioned on-page SEO best practices, you’ll be able to capture the attention of your target audience better and bring in targeted new customers all through organic search traffic.

Of course, your approach to content writing should be tailored to the specific channel and content type. For example, homepage content will have different requirements to say, a product review blog post or an FAQ page.

Knowing which SEO content framework you’re writing for will help determine which on-page SEO strategies to incorporate into your writing. Still, you should know that SEO success doesn’t happen overnight.

But by using the actionable tips above and continually working on your craft, you’ll be able to create content that’s optimized for your target audience and achieves impressive results.



5 Best Website Builders for SEO



Website builders are believed to be the perfect solution for small and medium scale businesses without having to hire an expensive developer. But with an extensive range of options and especially the features that the website builders offer, it can be a tricky journey to find the best website builders for your business.

Today search engine optimization (SEO) is one of the most efficient marketing strategies to skyrocket your business and soar up your site rank in Google SERPs.

Choosing the right website builder for your business is no less than ‘finding the calm in the chaos’. It should be picked with the objective to not only create a website seamlessly but also to support your website climb up the search engine ladder.

Despite having so many website builders in the marketplace, you need to choose the one that comes with jam packed features and easy to create elements. Will discuss the top 5 website builders that are doing well in this niche.

But before that you should determine what kind of business you own.

Is it related to an eCommerce platform or an online store?

Or will it be used as a blog, professional services, social networking site or community forums?

When you figure out your needs you could use any platform to build a website by the features these website builders offers.There are even a few that can be used for both types of businesses, eCommerce and blogs.

Let’s see what are the...

5 Best Website Builders for SEO

While researching for the best websites builders you first have to consider your goals and the features that you want to exhibit on your website. You can also check out your competitors website for reference and inspiration. Goals can alter based on if you are running an online store or a blog. You have to make sure when you choose if the builder you select has the potential of dealing with your business needs as it grows.

Brizy

Brizy is relatively new but a fast paced website builder in this arena that has engaged millions of page builder lovers since it came into the scene in early 2018. It was built by ThemeFusion on React, a Javascript Library. This makes the user-interface much more intuitive and above all it casts features that other page builders relatively lacks.

It has both the free and premium version of it’s own. The free Brizy website builder comes with a giant library of blocks and elements in addition to layouts which is highly productive for new businesses. Brizy is extremely easy-to-use and reflects a minimalist nature while building or editing.

Brizy jam packs top-notch features to run and grow your business the way you want. Features like Global Styling, Unique Image Placement & Editing, Brizy Cloud and it goes on. Though this clutter-free website builder is relatively new, it will take a little more time to mature, but never underestimate the potential of this new website builder in town.




Pricing:

● Personal - $49/ Year for 3 Sites

● Studio - $99/ Year for Unlimited Sites

● Lifetime - 299$ For Unlimited Utilisation

Check out their public Trello to know about their future objectives and what they are working on.

Visit Brizy.

Wordpress

Wordpress has been a major player since the last 5 years in the SEO space with over 38% of all websites on the web being powered by Wordpress. It is a free and open -source website builder that gives you privilege to powerful features and scalability.

It gives you total control on every aspect related to your website and it’s online presence.



Even if you haven't figured out the objective of your business or if you are in the researching phase, Wordpress can be used to build any kind of website you want such as an online store, a social network, community forums, professional service or a blog.

It comes with thousands of magnificent pre-designed themes for your website. Above all, it is a very easy drag and drop page builder like Brizy, Divi or Beaver Builder.

Wordpress features over 55,00 free plugins to support your different business needs.

Pricing:

● $8/ month for Premium, comes with useful SEO tools, unlimited storage, plugins and themes.

● $25/ month for Business, comes with SEO tools, unlimited storage, varieties of themes and plugins.

● $45/ month for eCommerce, comes with 200 GB storage, productive SEO tools, unlimited themes and advanced eCommerce features.

Visit Wordpress

Beaver Builder

Beaver Builder was launched in 2014 and is popularly known for its ease-of-use and community support with a dedicated Facebook page of 15,000+ members. It is quite spontaneous and primarily comes in 3 parts: a page builder plugin , a themer plugin and a framework theme.

It is known amongst both the developers and do-it-yourselfers with more than 500,000 active users and installs on more than one million websites. It features a live, front end editor working in real-time, an extensive library of customizable templates and an integrated SEO friendly mechanism that helps your business grow.

Pricing

● $99 for Standard; comes with unlimited sites, 1 year support, all modules & templates.

● $199 for Pro; comes with unlimited sites and templates, Beaver Builder theme and multisite capability.

● @399 for Agency; same as Pro and an additional White Labelling.

Shopify

Shopify is another easy-to-use website specifically targeted for online stores and eCommerce platforms. It has evolved a lot since it launched in 2004 powering more than half a million businesses. It has an intuitive drag n drop interface which makes it super-easy to build an eCommerce store.

It is a fully hosted solution that offers unlimited products, efficient inventory management, hundreds of dynamic designs and easy marketing solutions for your online store.

Shopify offers an integrated payment solution with maximum payment methods allowing you to add third-party payment gateways for accepting payments. More than $40 billion of product has been sold through Shopify and that is what makes it stands out.

Pricing:

● $9/ month - Lite

● $29/ month - Basic

● $79/month - Regular

● $299/ month - Advanced

Visit Shopify

BigCommerce

BigCommerece is believed to be the best eCommerce website builder in the online marketplace similar to Shopify and Squarespace when it comes to simplicity. It is a fully paid hosted eCommerce solution that makes it easy-to-set up and sell products with no hassles at all.

It comes with a straightforward SEO support to optimize your website for more lead generation and extended online presence. Beyond all, this platform has advanced features that other builders will charge premium for. BigCommerce offers a variety of SEO features and a decent community support.

Price:

● $29.95/ month - Standard

● $79.95/ month - Plus

● $249.95/ month - Pro

● Negotiable/month- Enterprise

Visit BigCommerce

Summary
Since we have discussed the 5 best website builders for SEO it is now on you to choose the website that meets your business goals and needs. Almost every website builder can serve the purpose of your website, only a few are inherently designed to make the process a lot more seamless.

Guest Post By Rintu Biswas

 

 

  



Rintu has been working as an SEO and content marketer since 2011. He is very passionate about SEO and white hat link building. His main aim is to learn new things and do experiments, especially in link building. Currently, he is managing the content creation with Digital SEO Land.



Local Shops And Businesses: How To Be Successful On The Internet

Local Shops And Businesses On The Internet
 

 

 

 

 

 

 

 

Whenever an online sales project involving a manufacturer and its sales network is faced, the main objection is that selling online would take away space and profits from traditional sales.

Online sales are seen as an enemy by the distribution network and the manufacturer tends to mask his intentions because he doesn't really know what to do.

It is often the result of a general lack of preparation: online sales are thought of as the last resort of a situation in which sales are languishing and it is thought that selling online will improve the fortunes of businesses.

Or it is believed that there may be avenues of escape forward, such as making sure that each store in a chain has its own independent e-commerce, without the brand, defining a common commercial and marketing policy.

Stores Will Never Die

Already written, said several times and repeated. If 90% of purchase intentions start with an online search and 90% of sales take place in traditional distribution, what should stores be afraid of and how should they gear up?

● Local businesses just getting started with online marketing often don't know the web strategies they need, even if they know what their business goals are.

● Local businesses that have experience in online marketing need to keep up with new web tactics and decide which ones are most effective for their goals.

● The companies that govern retail chains, affiliated stores, franchises, must give the most appropriate tools to their retailers to be able to sell better in their channel, using all the opportunities available online.

It doesn't matter where the local stores and businesses are compared to online marketing and various possible tactics. All companies want to make more traffic, more sales, more or fewer phone calls (do you know how much you always sell with the phone?), Fewer dissatisfied customers, more customers who pay with electronic money. They want to know how customers find them and they want to know which channels give the best return on investment. 


Make Key Decisions

The first part of any successful strategy is deciding the purpose of what you do. This also applies to online marketing.

Define business goals: Providing information, collecting leads, receiving phone calls, selling products, selling services.

Target the right customers: What do they need, why do they need it, where, when, and how will they get to the content?

Decide on technical resources and platforms: What device or devices will customers use to access information - desktop, tablet, smartphone, or all three? Do you need a website on purpose? How is this site created? Can a fan page on Facebook be used as a website?

Determine the content of the website: What are the contents, what contents do you need? Content must meet the needs of your customers and prospects and help achieve business goals.

Develop a plan: How do you plan to spread your content so that you can attract traffic?

Determine how success is measured: To get ROI (Return on Investment) insights for future you need to find a way to measure it?

Building an e-commerce site might not even be necessary for a street shop. Always pay attention to the numbers, because if the goal is to make 10% of my current turnover, the necessary effort may not be worth it. While an increase in traffic at the point of sale, also managed online, with adequate tactics and strategies, would prove to be much more productive and effective (as well as less expensive).

Crucial Tactics For A Local Business

The next stage requires the implementation of strategies and tactics, not all of which are necessary. It depends on the goals of your business, resources, people, and the ability to effectively execute the tactic. This is a non-exhaustive list.

● Integrate your online and offline marketing efforts and coordinate a strategy for how you intend to do it.

● Use of web analytic tools to measure the data, goals, conversions, and ultimately segmentation, behavior, and attribution. It also applies to Facebook Insights and data from the correct management of mail marketing campaigns.

● Create relevant, quality content, in line with customer needs, and with intentions that are the focus of specific keywords (those with which people search for your products). Such content might include images, videos, text, infographics, blog posts, press releases, etc.

● List contact information on your sites such as your address and phone number so people will know where your business is. Also applies to Facebook: if you are a business, put your phone number !!

● Update profiles on local search directories.

● Go to local sites and fill out your profile by putting accurate information. In many cases, you can reply to comments, add images, and event announcements.

● Always verify that your business name, address, and phone number are consistent across all the platforms.

● To get started you should be listed on Google Places for Business, Bing Business Portal, Foursquare, Yelp

● Build your presence on social media sites and interact with those who follow you - Twitter, Facebook, Google, YouTube Channel, and Pinterest.

● Create short videos, useful videos, optimize them for YouTube, and use them wherever possible.

● Short videos are watched more than long videos unless the content is very engaging.

● If you have long videos, use a short version to get attention. Promote videos on social networks and even put a call to action on them.

● Create a mobile-friendly site.

● Use mail marketing services with MailChimp, eCircle, Mailup, MagNews… The important thing is to use them wisely and wisely.

● Use pay-per-click even with budget limits for keywords, but use and experiment

● Review the tactics above to determine their effectiveness and improvement and then modify and repeat.

It is true that the network abolishes borders, but a local approach can be smarter and more efficient. For local businesses, for street shops, it is much easier to sell to local customers, win new local customers, and aim for repeat sales than trying to sell online across borders, especially since local search, thanks to the smartphone, it exploded.

Nearly one in two people use their mobile phones to search for local information, and that's just the beginning, more is yet to come.


Guest Post by Raunak Pandey


 

Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development. You can also find us on LinkedIn, Facebook, Twitter and Instagram.



Reasons Why SEO is Important for Small Businesses 💼

SEO services are now becoming an important facet of businesses. From the more archaic methods of marketing to a more innovative way to increase brand visibility such as SEO, there are many businesses who are seeing the potential of having this service for their company. If you are an entrepreneur who is still confused about the benefits of Search Engine Optimization for business, then you are surely missing out. Top-level corporations and even startups, are all exploring the power of SEO and what it means to have this as a part of their business journey. Still unconvinced that you need SEO for your business?


 

Check out some of the reasons why SEO is important for small businesses

Rankings empower growth

Google is the leading search engine because its algorithm knows how to combat SPAM and therefore, it provides the best user experience for those who are seeking answers to their queries. Gaining the most-coveted number one spot is not just for display but it warrants bragging rights to those who secure it, simply because this is a step towards business growth.

The main reason it contributes to professional growth is because people who are on the internet can easily find you, the same people that you want to do business with. With most of the people’s daily activities happening on the web right now, this is where you should be if you want to secure your audience’s attention long enough to convert them into a customer.

Increase Website Traffic

An increase in website traffic is a consequential effect of ranking on the first page of Google. Website traffic can impact your business in the most significant way especially if you have SEO to back you up. It won’t be long before your site traffic converts to revenue which is a huge growth for your business. The increase in website traffic depends on which industry you are in but that does not mean that you won’t get quality traffic from where you are now.

Ranking high in Google would be one of the best efforts you can do for your site’s traffic since it is an easy way to go the organic route without breaking the bank, which you are vulnerable to if you opt to run ads on Google instead. Good SEO will bring about better brand visibility and a myriad of benefits for your online revenue.

Sales Processes are Further Optimized

Before, traditional sales will require you to do everything face to face but the advent of the digital age has brought about a change in the processes in sales. With SEO, E-Commerce are also emerging as champions for businesses as it recognizes the need for online revenue together with a more apparent brand visibility.

Nowadays, people rely on the internet for most of their purchase decisions. Not only is it faster and cheaper at times, online transactions are also generally safer for the public especially if there is a looming danger that comes with going out of the house.

Businesses will do well to have an online presence for their customers since this heightens their accessibility for communication and after-sales discussions. It also increases their professionalism since websites are great must-haves for businesses who want to make a name for themselves.

SEO Improves Credibility

Being on the top page of Google can help you maintain and improve credibility in your industry and among consumers. At the forefront of people asking questions about certain products or services, your business will be looked up to as an authority for their queries about your industry. This will also increase recall for your brand which is very useful for word of mouth marketing.

Referrals will come naturally if you achieve customer satisfaction from SEO and this will result in a booming business, better than ever before. SEO can also help you attain better marketing opportunities, all of which can bring about a significant step into your business growth.

It will Help you Reach a Broad Audience

SEO service starts by having an in-depth keyword research. These terms are essential in reaching your audience because these are the keys to search engine optimization success. Having a broad audience means that you have quality people that can engage with your business. More often than not, if people are searching about a particular product or a service, this means that they are looking to buy. What better way to cater to their needs by ranking first on the search engine and saving them time to look for other options to do their business with

Key Takeaway

It is undeniable that SEO is a primary player in business today. Having this type of effort for your business can ensure that you will stay winning in the digital market. Ultimately, the best results in revenue and growth would be the consequence that you can reap while doing SEO so why not try it today?

The Complete 📱 Mobile First Indexing Checklist 🔥

As internet connectivity reaches in more areas, the number of internet users increases. This changes the traditional theory of the desktop dominated market. Now more people are using mobile devices that result in the number of mobile searches increasing day by day.

Desktop vs Mobile vs Tablet Market Share Worldwide

The majority of users usages Google as their primary search engine. When Google realizes this change can affect user behavior in engagements they announce Mobile-First Indexing in 2016 to make search results more useful for their mobile users and start it as an experiment.

On March 05, 2020, Google announced mobile-first indexing for the whole web so it is crucial for all website owners to make their websites ready for this change. About 70% of websites are already shifted to mobile first indexing.

What is Mobile-First Indexing?

Mobile-first indexing (MFI) is the process in which Google uses the Googlebot smartphone agent for crawling & indexing the mobile versions of the webpages.

Google doesn’t separate it from the desktop index in organic search results and continues to show the most relevant content based on the user’s query. Now the majority of the webpages are crawled and indexed by default by Googlebot smartphone agent, especially for new websites.

How to check which user agent is crawling your webpages?

which user agent is crawling your webpages

To check your web page's user agent, follow the following steps:

  • Login to Google Search Console.
  • You can see the URL Inspection Tool on the left-hand side.
  • Add URL to URL Inspection Search.
  • Now you can see the coverage section of the report.
  • You can see which user agent has crawled the page and when.

Mobile-First Indexing Checklist:

 

Allow Googlebot to access and render web pages

Do not block Googlebot with noindex or nofollow robots meta tag for mobile pages. If Google agent is not able to crawl your webpage how your pages can be indexed on Google search.

Provide identical content for mobile and desktop versions

You must provide identical content for both of your website versions. The content difference can negatively impact your website’s visibility in Google SERPs. Avoid the content that requires user interactions because Googlebot is not able to perform such actions.

Configure structured data for your mobile and desktop versions

If you have implemented structured data for reach results make sure it is working on both versions of your site.

Add same Metadata for mobile and desktop web pages

Adding the same page titles and meta descriptions are important because it helps search engines to pages better. Google may not show the exact description because google only shows it where it relevant otherwise it will pick a description from the content of the webpage.

Add the same images and alt text

Make sure you are using high quality and sported format images with descriptive ALT text.

Make videos available for both versions of the website

Videos are a great way to engage with your website visitor so make sure you are adding up in both versions of your webpages and make it easily accessible on the mobile versions too.

I hope you keep your website ready for mobile uses and get better visibility in organic results.