June Month πŸ”— Link Roundup: Blogs of SEO and Digital Marketing πŸ”₯

3 Best-Practices to Align Web Development & SEO | MarketingProfs
This post is writer by Cyrus Shepard. Cyrus talked about in this post about aligning website development with SEO to get better SERP ranking and traffic.
With your newfound understanding of the relationship between SEO and Web development, I encourage you to set up a meeting with both teams and start with creating systems to ensure successful collaboration.

EnterpriseSEO: Don’t Outsmart—Out Execute
This post is written by Jared Gardner. Jared cover some important point like spending time to maximize the results.
Focus on the things that you know work, ignore the stuff you can’t action on, and have a sense of urgency when it comes to improving your website, each and every week.

Has SEO Changed Due to Covid-19?
An interesting post by Kristijan about the inpact of the COVID-19 on SEO.
B2B businesses that sell physical products to other businesses instead of services have found that their organic performance has taken a nosedive.

4 Actionable Insights from Google Search Console Search Performance Reports
An aswsome post about GA and GSC written by Derek Edmond of KoMarketing Associates.
While these insights should provide actionable opportunities for B2B marketers, they only scratch the surface when it pertains to the scope of filters that could be applied.

SEO technology is the answer to the challenges that agile organizations face
This article is covering the topic from slightly different point of view and based on the interview of Michal Magdziarz, the CEO of DeepCrawl.
Overall, SEO software also increases credibility, provides a higher return on investment, and helps create a stronger marketing strategy for organizations.

Common JavaScript errors that can harm your SEO [Video]
This video is from Martin Splitt who is knows for sharing insights and tips for JavaScript SEO.
Often, I see JavaScript being blamed when the problem is something else.
This post is aiming to provide some basic knowledge to rank on Local Pack.
Ranking on Google Maps is a highly effective business marketing strategy when done the right way.

The Impact of COVID-19 😷 on the Oil & Gas Industry ⛽

The effect of COVID-19, regardless of whether because of the wide-spread demand destruction or the downward winding of unrefined costs, is of enormous concern for the entirety of the O&G business members. The O&G business is normally proficient at disaster response and its viability has been demonstrated across a range of disaster scenarios before. With COVID-19 too, the business has done reasonably well so far, as displayed by the close to continuous operations and accessibility of various energizes, almost across the whole country. However, most O&G CXOs accept that the recovery for the sector is probably going to be longer, and more protracted than foreseen.

Pulling off every single onerous accomplishment since its inception, the Covid-19 emergency just added another casualty to its rundown - oil. In a remarkable occasion, oil for the first run through in history penetrated the $0 mark, forcing the humankind to straighten out the tomahawks – another impossibility coming valid!

The essential reason behind this freefall is the absence of fuel demand across the world followed by a glut in global oil markets leading to an intense shortage of accessible storage limits. Consequently, increasing the number of market members who are unwilling to hazard doing physical conveyances anymore. Rather than obeying the future contracts at expiry, the possibility of tenaciously selling the front month's contract at the open market and rolling it over to the following month shows up more practical.

What this implies for the global economies?

With no recovery in sight in the foreseeable future, the key issue of oil storage is probably going to remain. On the off chance that the oil remains at pennies, the US shale companies would need to pay to dispose of the abundance stock off! Thus, they may need to additionally diminish the production by shutting down their rigs and oil wells to avoid plunging into more profound budgetary troubles. Note that the global demand has contracted by c. 20MMbpd and oil production has just been cut by 10% after OPEC and Russia arrived at a dΓ©tente not long ago.

Develop an agile operations outlook

Most O&G companies worktop to bottom operational plans dependent on a deterministic perspective on what's to come. Over the years, companies have set up strong organizational worth chains expected to operate in various pieces of the country. It is interesting to note that while companies have manufactured elaborate operating processes to detect and respond to security occurrences, they haven't really done the equivalent for other business occasions. The O&G business is increasingly facing disruption on various fronts: more deft substitutes/choices, changing consumer inclinations, and quickly changing geopolitics. Companies need to encourage sensing and divergent thinking behavior, ground-up, in this way enabling them to look around corners, continue scanning the outer environment, acknowledge implications well ahead of time, and then take essential actions. Companies that can design adaptable, group-based organizational processes that help flawlessly mix these insights into operations planning and execution, more often than others, are probably going to be the victors in the long-term.

Construct accomplice ecosystems

The O&G companies have traditionally been good at working with providers/vendors, through multi-year, manageable distance relationships. However, lots of other businesses utilize a blend of budgetary speculations and other forms of collisions to make an incentive from complementary, yet long-term relationships. Such coalitions empower companies to get into positions early and subsequently empower them to take advantage of lucky breaks or climate storms like COVID-19 better. The O&G business too should assess such collisions, which may require challenging some of the business conventions, and may bring forth collaborations with accomplices beyond industry battery constraints in territories like progressed examination and behavioral sciences, logistics, mobile/online installments, technology, and so forth., who could thusly assist occupants with creating a tailored offensive/guarded strategy.

Conclusion

Keeping aside the theoretical angles, there are additional operational and strategic challenges in cutting production. Operationally, there is only up to a degree that a company can do so. To cut production further, they may need to sell their oil wells and in this way, hazard losing the benefit for all time. Strategically, this would mean recurring capital and abandonment consumption when the market restores and losing its piece of the overall industry to its competitors in the longer run. In the event that major oil-producing nations like the OPEC countries choose to do this, their cash might degrade significantly.

However, less expensive fuel may speak to consumers in the shorter run, yet this would also mean lower or no profit installments by the monetarily troubled oil companies to the pension assets in the long run; in a roundabout way affecting millions who are dependent solely on their pension incomes.

Guest Post By Rahul Raghuwanshi

Author Bio: Rahul Raghuwanshi is a Content Writer at Special Oilfield Services. Special Oilfield Services is one of the leading oil and gas industry maintenance and solution provider based in Oman, UAE.

May Month πŸ”— Link Roundup: Blogs of SEO and Digital Marketing πŸ”₯

Monthly Link Roundup: Top SEO & Digital Marketing Blog Post of May Month

The State of Nofollow, UGC, & Sponsored Link Attributes in 2020 [New Research]

Ahrefs reasearch shows:
10.6% of all backlinks to the top 110k sites are nofollow.
3.6% of internal links on the top 110k site are nofollow.
0.44% of referring domains to the top 110k sites use rel=”ugc”, and only 0.01%  rel=”sponsored”.


In this Whiteboard Friday Cyrus Shepard explained the whole process of the keyword research using Moz Keyword Explorer.


This post is all about the showing the impact of Google's Core Algorithm Update that is released on 4th May.


Interesting post by Joe Pulizzi on Content Marketing Institute (CMI).


In this article Daria Karpova explained how agencies can manage their existing clients and find new business opportunities.


This post is written by Darcy Schuller about content marketing strategies.


Google search operators (GSO) guide is very useful especially for newbies.


Barry Schwartz posted on searchengineland.com talking about page speed and user experience.


Forbes.com published a content marketing guide written by Amine Rahal that is helpful to cater marketing strategy.


Kayle Larkin write a post about the use of Google Data Studio to figure out the content marketing success.