Top 6 Hacks to Maximize Your Google Ads Impact

6 Hacks to Maximize Your Google Ads Impact


Google Ads is the alpha and omega of paid advertising. Without it, you cannot even think about establishing your brand and increasing your customer base. If you believe that all potential clientele can reach your site through organic traffic, you are wrong it is almost impossible. 

If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business plus improve your market share. However, you will not be reaching your max potential plus increasing your profitability unless you take the essential steps to optimize your Google Ads campaign and make sure that you are getting the best bang for your buck. 

Fortunately, campaign optimization tools can help diagnose the troubles advertisers face with 
Google Ads campaigns. 

Through the procedure of helping thousands of digital marketing plus online advertising professionals assess their campaigns, we have put together a list of five vital tips to help optimize your Google Ads campaigns along with getting the most from your ad dollars. 

Hence, let’s analyze the most impactful strategy for growing your client base with Google Ads.

Allow the Data to Guide Your Goals

If you have just created a new account, Google’s Keyword Planner tool could help you confidently jump accurately in by giving you access to significant information for example expected search volume of individual keywords plus their average Cost-Per-Click. But if you have been running ads for a while, your present account is a great resource for insight into what goal you should set plus the strategies you require to reach them. Your historical data can tell you, with solid proof, what in your account is working and not working; use the data to point you in the correct direction. Taking a deep dive into your Key Performance Indicators (KPI’s) will aid you to rethink your goal and reformulate your strategy.

KPI’s like your Average Ad Position plus Search Impression Share shine a light on how much publicity your ads are getting whereas metrics like Average Cost-Per-Click (CPC) let you know how much you are spending per advertisement engagement. Making note of what KPI’s might use improvement is one technique you could use to make your mind up about what new goal you should pursue.

Conversions are any precious interactions a visitor has with your website that you choose is worth tracking. Tracking Conversions in your Google ad account is extremely crucial in determining the achievement of your advertisement campaigns. In knowing which ads are performing fine, you’ll be able to focus on continuing to raise those campaigns, doubling down on your present initiatives to make them perform even better. If you are trying to run more effective campaigns, you have got to start considering how your strategy help you work towards your goal

Alongside the significant on-site actions that you have marked as Conversions, there are other, less-important, website interactions that you must be monitoring also. These Micro Conversions are any added on-site actions that website visitors make that specify an interest in your business. An eCommerce business would think a micro-conversion to be an email list sign-up otherwise a product page visit, for instance. While actions like these do not help improve the bottom line immediately, they might lead to a sale down the line.

Aligning your Google Ads policy with your business goal ensures that you stay on track. However, it is significant to note that these goals should not be set in stone. Maintaining a sense of flexibility in the goal that you set, allows you to more simply shift focus as your business cycles change. 

Keep Your Goals Flexible

As the seasons change, you must be re-evaluating the strategy you are using inside your Google Ads account. Depending on the nature of your business, trade is bound to fluctuate depending on the season. For instance, eCommerce businesses tend to see a vast increase in sales from October to December.

Throughout times of lower traffic, reconsidering the strategy you are implementing could prove to be beneficial for your business.

If you have found your Search ads are not performing as well throughout certain times of the year, it may be valuable to cut back on those efforts plus reinvest in some Display ads. In doing so, you are still working to expand the digital reach of your business, however, instead of focusing on selling a product otherwise marketing your services, you are building brand consciousness. Making that investment will not produce instant results but will in its place set you up to raise your client base in the long-term.

It’s significant that your goals and strategy shift in tandem with the change you see in traffic, or else you might end up with a disappointing outcome. Look at your past data to see where lulls have been in the precedent and plan forward to counteract them. Determining reference points that you could aim to complete must help you stay focused as you progress toward your general business objectives.

Your goals do not have to be these vast, big picture ideas that appear impossible to achieve. Start small, and build an approach that leads to your general business objectives, naturally.

Focus on Improving Your advertisement Ranking

If you are missing out on impressions because of a low ad rank, your Google Ads quality score might be too low otherwise your bid is too low. Rank is calculated by multiplying your quality score plus your maximum CPC bid, thus if either is too low, then you’re going to have a lesser advertisement rank. If you’re coming in at advertisement rank six and the search is simply showing three results, you have lost the placement.

This gives you two options: you could raise your bid, or you can try to raise your quality score.

Raising your bid is quick plus easy, but you should do so cautiously to ensure that your campaigns would still yield a high ROAS.

Giving your quality score an increase can be a little more complex. Your quality score will be affected by the expected click-through rate (CTR), the ad significance to the targeted keywords, plus the landing page you send users to. All must be aligned and you must make sure that if your client is searching for “termite exterminator” that they see an advertisement for “termite exterminator;” it will rank higher than advertisement copy advertising “pest control.”

Align Ad Copy with Landing Pages

This is a no-brainer. If you want your Google ad copy to create the most clicks possible, you have to line it up with your landing page.

In her book, Unleash the Power of Paid Search, writer Melanie Mitchell says that when your ad copy aligns with your landing pages, your clicks would make a meaningful impact plus improve your quality score.

Quality score is significant, not only since it’s a key indicator of your precedent PPC campaign performance, but moreover, because it’s a great method to predict the performance of your upcoming campaigns. Change your conversion code while you change something in the campaign.

Your quality score is what Google uses to calculate how effective and competent your PPC campaigns are. A high-quality score means that your advertisement copy is pertinent and compelling.

More prominently, a higher quality score would reduce your advertising expenses, give your ad increased exposure as well as lead to better ad positioning in both search plus display networks. This raises Google Ads conversion.

Your job is to make a clear path to the sale. The copy on your landing page must mirror the copy in your ad. 

Another aspect of alignment is your keyword theme. For example, if you’re advertising in Ads for “social media tracking tool,” then your landing page should be “social media tracking” or something similar to your ad copy.

Look beyond keywords, however, because in today’s search marketing, user optimization is the focus. You have got to give it sufficient attention since quality score measures user experience on the landing page. This influences the search funnel.

Curate keyword match type

When building your Google ad campaign, one of the most significant things that you will have to do is set a match kind for your keyword bidding policy. The match type will decide how alike your keyword requires to be from the ultimate phrase that you are bidding on. As you can imagine, this has comparatively large and potent effects on not merely how much you spend on your campaign, however also how well your Google ad converts. When you select the correct keyword match type, you could experience a better conversion rate plus more affordable client acquisition costs. However, the incorrect match type can rapidly sink your whole budget without outcome.

Trying to figure out a match type for your keywords could often turn into a guessing game that involves costly trial and error. If you want to come to the appropriate keyword match type sooner plus save yourself time and money, then it might be finest for you to use the SEISO audit, which could provide you the match type analysis with the greatest practices that are optimized and suitable for your campaigns.

An accurately optimized Google ad campaign requires management on the keyword level. It can appear like a huge task, but it is obligatory if you want to extract the full perspective out of your campaign as well as to attain high ROI. In almost any young Google ad campaign, there are keywords and budget allocated that are going to waste. Recognizing this can be done by leveraging the search terms report to get novel high-potential terms plus add them to your campaign otherwise phrases that aren’t pertinent to you and put them in the negative keywords list to eliminate them.

Retargeting and mobile optimization

Retargeting is one of the most functional Google ad tactics. It helps you change website visitors into clientele after they leave your store at first. According to Business Insider, returning clientele is more precious than the gaining of new customers. So, before customers purchase your products, it is good to make them feel like they already know your brand. Retargeting builds and raises the visibility of your brand by permitting you to reach an audience that already showed interest in your brand plus products.

Another feature that is essential these days in every business is mobile-friendliness. Setting your advertisement parameters to target mobile devices inside a particular radius permits you to reach all mobile users (at a similar range) that browse at the time. Let us say that you are a restaurant proprietor, for example. With appropriate mobile optimization, you can target the public that just came to your city. And a vast mainstream of them would like to try several excellent local foods. Utilizing such an occasion is a must in this case.

Growing your client base is an ongoing goal that never stops if you are motivated enough. Yet, to be capable of increasing that figure continually, you have to work with SEO plus paid advertising services all the time.

Key takeaways

Yes, you could master Google advertising by implementing the above hacks. The key is continuous testing and gathering novel insights. The more you test and learn the better you become at promotion. One best practice is not repeating otherwise making rookie mistakes that could affect your advertising strategy badly.

Please don’t spend too much on advertisement testing. Try to control your budget whilst you implement new strategies and ideas.

Providing a great landing page experience must be your main concern since your ads are of no use without an optimized landing page.

Do a lot of studies. Dig in for keywords, study your competitor, learn the marketplace trends, and then move onward. Jumping straight into the mainstream without any research can be wasteful.

Moreover, adapting to new changes and updates can be helpful. Google recently introduced three new ad types and advertisers require paying heed. Online advertising is experiencing a noteworthy shift and advertisers must be up for it.

Top 10 B2B Marketing Trends to follow in 2021

In the last 5-10 years. B2B marketing has experienced a big change. Earlier, the main concentration of B2B marketing was on networking.

But do you know that marketers have now shifted their focus from cold calling and sales to digital marketing strategies?

According to Sarah Travis (Retail Industrial Director) at Google:

67% of purchases in industrial and manufacturing industries are influenced by digital transformation.

So, this linear transaction has converted into a complex buying process.

Looking at the impact of covid-19 in 2021, let's watch out for these top 10 marketing trends that every marketer should know about. 

1. AI-Based Marketing

Artificial Intelligence is known as the 4th industrial revolution.

It is important for every business. Well, do you know it is estimated by IDC that worldwide data will grow from 61% to 175% zettabytes?

So, artificial intelligence can manage a large amount of data on a real-time basis.

Only one out of five organizations are using AI for marketing and sales. Others are planning and evaluating to implement it.

It can be used to leverage technology and makes marketers more efficient and smarter.

Let’s see some popular AI-Based applications that will be opted in 2021.

● Every company would be focussing on analyzing unstructured data with the use of Chorus that helps in audio analysis and transcription of recorded calls. 

● Use of CrystalKnows to access and show your customer or prospect personality on their LinkedIn profile. 

● Opting for Market Muse to research, plan, and optimize content that is relevant and authoritative.

● Platforms like Otter will be used to capture meeting notes. 

2. Agile Approach

Agile marking is an approach inspired by software developers that aim at valuing speed to the market with optimization.

Well, marketers are planning to increase their agile approach in the next two years that will impact B2B marketing in-

● With an agile mindset, influence would be more on customers that will influence an organization’s planning, processing products, marketing, and sales activities.

● This will help to execute sudden operational and marketing changes, especially after the covid-19 era.

● Agile mainly focuses on testing and monitoring. This way marketers can monitor data and make necessary changes when the campaigns are in their beta mode.

● Agile supports A/B testing that can be leveraged in emails, landing pages, advertising, and social media. 

3. Account-Based Marketing (ABM)

ABM is all about identifying and targeting specific accounts whom you want to sell.

Well, account-based marketing has emerged as the most significant way to modify customer success, sales, and marketing teams into full revenue generators.

However, by 2020 only a small percentage of firms have implemented ABM.

Still, 8% of firms are in pilot mode and another 43% are in the early stage of implementation.

In 2021, ABM will emerge as the most dominant strategy for B2B businesses as-

● The emphasis would be on generating revenue rather than attracting large amounts of leads. This will help to support the budget even after the pandemic.

● So, instead of wasting their time on misaligned prospects, marketers can target their specific clients.

● Companies would be more aligned towards ABM campaigns that involve personalized messaging components.

● Even after selecting ideal accounts, companies can engage with customers through consistent marketing. 

4. Content Marketing


Content Marketing

There will be a major shift change in 2021 for the committed brands who want to win through content marketing.

Trust me as a brand you aren’t planning to implement content marketing then either your marketing people will start with cold calling or advertising.

There is a massive increase in the customers for the companies that have opted for content marketing.

All they do is continuously publish the content based on keywords.

This way marketers can target their audience through perfect channels with an easy format.

Even google's latest core update is driving towards content marketing. 

5. Retention Marketing

Retention Marketing would be the next most favorable option that will trend in 2021.

It mainly includes a list of activities to maintain customer relationships with a higher marketing rate of investment.

It is easy to retain and sell rather than selling to a new customer.

After this covid-19 pandemic with a tight budget, companies are planning to sell their products and services to existing customers at higher prices.

This will increase their profits. As per the Harvard business review, a 5% increase in customer retention results in a 95% increase in profits.

So, the best ways to retain customers are:

● Constant Communication

● Customer Appreciation

● Surveys and Testimonials

● Customer Feedbacks

● Good Customer Support

● Sales After Service 

6. Automated Advertising

Nowadays manual operations are unmanageable and ineffective without technology for a growing business.

When this happens automation becomes necessary.

Do you know by 2022, 80% of the advertising process would be automated.

Businesses would be able to optimize their campaigns for higher CTR and lower CPC.

This will also save nearly 30% of the time of advertisers.

Automation will also be helpful in:

● Customer Segmentation

● Bidding

● Lead Generation

● Budgets

● Analytics

● Keywords

● Lead Scoring

● Customer Lifecycle

Further enhancements would help advertisers in gaining transparency and cost-effectiveness. 

7. Conversational Marketing

Chatbots are an essential part of conversational marketing.

Chatbots will continue to be an important business feature in 2021.

It is estimated that by 2021 about 80% of businesses will integrate some form of chatbots into their systems.

Well, chatbots are programmed to match human behavior and they can quickly reply to the queries of customers as customer representatives within a short time.

For instance, Alexa, Seri, and Google Assistant are already conversing with the customers based on their algorithms.

They also provide voice search features that will provide you information about your costumes and their needs.

Before you opt for this make sure you have the proper tools to install and work with this advanced technology. 

8. Privacy and Security

Generally, consumers don’t trust organizations for their personally stored information.

In 2021 businesses will be working harder to protect the information of their prospects and customers.

Due to the strict privacy legislation by the General Data Protection Regulation in 2018, Companies are working hard to protect the sensitive data of their customers.

Website security would be the other key focus. If a visitor lands on the website they first judge the brand through its website.

If the website doesn't look safe and secure to them then they are no more interested in buying the products online. 

So, businesses are working to enable HTTPS protocol for their website. 

9. Micro-Moments

Micro-Moments was the term introduced by google that addresses the changing behavior of a customer.

These help the marketers to know about the preferences and decision making choices of a customer throughout their journey.

Based on their intent marketers can decide which product they should pitch to their customers.

They generally create a database of these moments and convert the relevant prospects into customers.

Micro-Moments can include watching something, discovering, searching, or scrolling continuously for similar products.

After the covid-19 pandemic when most of the companies are working remotely, it has become a trend to provide instant service based on their preferences. 


10. Boosting Digital Marketing Online

Companies are planning to reach their target audience through the internet.

With the social media platforms of digital marketing and Google Adwords, companies are planning to increase their outreach to their customers.

Additionally, Quora, Reddit, Blogging, and Youtube are some of the platforms that will continue to remain in trends.

Even leveraging more strategic partnerships will be in trend to reach more people.

Beyond content marketing and advertising, then the main focus would be on organizing webinars and online events with complementary offerings.

This way marketers can plan and converse with their customers online through discussions, forums, and chatbox. 

Conclusion

As 2021 is approaching, the main concentration would be on opting for new technologies, understanding buyer's intent, security privacy, and managing their data.

Secondly, personalization with your customers will play an eminent role to set them apart from your competitors.

Digital transformation is another biggest landscape that would be in favor of B2B marketers.

B2B leaders are building strategies to focus on their marketing operations.

So, use take an account on these above mentioned latest trends. Design your marketing plan based on your past and current performance.



Claire Mark is an investment and strategic planning consultant at Alcor, a global investment bank. She’s best known for her insightful blogs on business growth, startups, small businesses, and investments. Claire also has a good network in the Finance industry, especially the investors’ community. Apart from her work, she loves to bake and go out for gadget-free nature walks.

Top 10 SEO Best Practices for Accounting Firms

SEO for accounting firms

SEO has essentially been offering helping hands to the accounting firms at the instances they are planning to optimize the parameters of their web-portals according to the available set-of-the guidelines - offered by the search engines targeted preferentially.

Moreover, those who may call themselves the QuickBooks Cloud Hosting Providers accessing the cloud services for the synchronization of the balance sheets at peculiar instances may also not neglect these practices as they may effortlessly enhance their knowledge bases.

Henceforth, it becomes mandatory for them to try to understand the practices of Search Engine Optimization i.e. SEO as they help them navigate the digital marketing trends in an appreciating way. And nobody knows how such practices may drive the web-portals with the profit-margins these accounting firms are expecting to capture at desired intervals.

Some of the 10 SEO practices, the accountants or other hosting providers shouldn’t neglect

Whenever the time demands more link-building activities or asking the individuals to do such things - like eliminating the add-ons which may slow the web-portals down, these 10 [SEO] activities may be used for compensating well with the evolving times. Besides, those opting for the SEO for accounting firms must also, focus on these listed 10 as they assertively relate with the practices.

So instead of troubling the minds with the issues of finding the potential buyers who may offer a significant token of revenue-growth to the existing dashboards, it is a viable option to understand such practices sincerely and apply the same at those times when the websites are failing to deliver quality results to the business owners.

# 1 - Using the keywords correctly

Keywords may be recognized as those components that may add values to the associated rankings speedily. Furthermore, they can’t be even neglected when the prime operation like the SEO for accountants is framed at necessary times. The benefits of using the keywords appropriately may not only be restricted to boosting up marketing strategies.

Instead, such keywords may also help the users who opted for the services of the accounting firms get the answers to their raised questions with much precision. And these keywords may never be chosen according to the moods.

Rather, some tools are needed in those instances for spotting them. So, this must be done cleverly plus logically for avoiding any mishappenings with the answers for the questions - either the target audience does or the professionals may encourage this.

# 2 - Focusing well on the optimization

Optimization must not be neglected - either it is for the on-page [or the off-page]. Furthermore, those having demands for hosting Quickbooks on a server must also focus on this optimization process as this may multiply the visibilities offered by the web-portals to the audiences.

Even the process may inculcate the activities like investigating the internal links and then - optimizing the same, preparing the minds to create the descriptions plus the titles for every page of the web-portal chosen, allowing the URLs sense the targetted keyword, etc.

With the help of this process, the risky areas of the web-portals aren’t only fixed, but also eliminated to an extent  - this depends upon the execution of the activities involved in the optimization process.

# 3 - Giving preferences to the clients [ideally]

Those who proclaim themselves as the SEO experts who won’t dare to break the promises they might propose to their clients - ideally. The reason for the same is that they will never undervalue the relationships made by them with such ideal clients. Besides, if such experts will prefer to use QuickBooks on the cloud while strengthening the relationships, they must avoid the same as this might invite nuisances.

Additionally, they must also involve a habit onto their lifestyles -  putting their thought process into the shoes of these ideal clients and then, deriving the methodologies that may help them offer contentment.

Through this, they may confront themselves boldly plus confidently because now, these SEO experts can create those outlines triggering frequently or abruptly onto the minds of their clients - ideally. This also helps them understand the fact that their findings and the related functions are secondary as this may offer compromises with the client’s aspirations.

# 4 - Keeping plagiarism in minds

Plagiarism is not that scary as this is made in this 2020 digital [or the COVID-19] era. This is primarily important because this often confirms the uniqueness of the uploaded content. Even the famous search engine i.e. Google also supports the same because the readers aren’t interested in reading those stuff copied from the unknown citations.

Even while the accountants prefer to Host QuickBooks Add-ons onto the relevant cloud-servers, they must also keep the fact in mind that uniqueness is such a thing that shouldn’t be replaced with the decomposed stuff.

Rather, the SEO experts might use the available tools [like Turnitin, improved version of a Plagiarism checker, etc] for tracking the uniqueness and offering the same to the ideal clients.

# 5 - Maintaining the details of the contacts

The lists of the contacts needed to be maintained so that you might not lose the merits of the massive traffic generated onto your dashboards. However, the maintenance of such contacts should not be avoided by those accessing the Qb Cloud for accounting or taxation purposes.

This is because the time may come when the Qb professionals need to look into the practices that can help them maintain their contacts.

There, an associated listing may help them attend those SEO strategies which can feasibly propose their prospects to the audiences and deliver the relative improvisations to the ongoing or the upcoming SEO process.

# 6 - Reviewing the tags appropriately

Tags can never be materialistically ignored because if they aren’t reviewed well, the web-portals fail to propose the meaning of the uploaded contents with much appropriateness. Also, they are of various types like link tags, audio plus the video tags, frame, style tags, etcetera.

Obviously, the developers attentively deciding to host QuickBooks Add-ons at peculiar instances should make their minds aware of such tags as they may help the embedded elements of the web-portals highlight those areas of the content that can assertively be crawled - by the crawlers.

So, these tags must not be avoided and rather, made a priority for getting them reviewed by the professional SEOs.

 # 7 - Measuring the results via plugins

Whenever the SEO for accounting firms is kept on the priority list(s), the results delivered by these plugins must not be ignored. This is because they can surely help the web-portals reduce the specific issues generate at the times of upgradation.

Even the related results may positively enhance the speediness because the web-portals may now do those things - either regularly or randomly - because the plugins are now allowing them better web-displays and lesser latency too.

Here, the latency is the time is taken by these portals to display themselves onto the search engines so that the users or the audiences might perceive the outcomes they desire - or have been desiring for months or days. Henceforth, these plugins may either be added or removed - depending upon the objectives planned by the owners.

# 8 - Customizing the web-portals

One may assertively customize the web-portals because they will help the clients use them well while the traffic generated exceeds the expected targets.

However, the SEO experts or those aspiring to become the same may take the help of the tools like Buzz-Stream, Ontolo, Moz Pro, etc so that they may help the clients showcase their services with much figurativeness.

Even those relying upon Intuit QuickBooks cloud must never hesitate in accepting such customizations as this might help them deal with the associated risks that can surely hamper the overall success rate generated through such customizations.

# 9 - Choosing the appropriate vernaculars

Vernaculars may be defined as the standardized modes of communication through which the messages are conveyed but the meanings for the same are only understood by those who are aware of their associated terminologies.

Moreover, when the accounting professionals prefer to opt for Cloud Hosting For QuickBooks, they might be aware of them as they are surely more inclined towards their fields with much assertions. Even the examples of such vernaculars may-be like complex K-graphs, colligative properties, other terminologies of the payroll, etc.

Those must be used as per the knowledge bases of the audiences. If the same isn’t done, they might promote loss-of-interests among the target audiences thereby reducing the quantity of the traffic generated at variable intervals.

# 10 - Detecting the variable patterns

The variable patterns may be described as the fluctuations in the conversion-rates, changing the ways through which the internal or the external links are obtained, adjusting the parameters controlling the delays in loading the web-pages or yielding the necessary sales, and so on.

For detecting them, one can use Google Analytics, Backlink checker, and DA i.e. Domain-Authority Checker.

Even those relying on QuickBooks Server should never avoid any of these in their daily routines because this helps them track the flaws of their websites and delivers the position acquired by the website onto the chosen search engines.

Should the accountants restrict their analytical minds to these 10?

Either it is about avoiding the stresses obtained while researching the trending keywords or planning the activities that may boost up the analytics of the on-site SEO process, the accountants need not neglect the aforementioned 10 practices. Besides, those who are effortlessly using QuickBooks on the cloud for the months or the years should also cater their minds well with these ten practices of SEO.

This can encourage the clients to find more projects of SEO - somewhere adding into the category of Digital Marketing - and allocate the same to the accountants or the other SEO experts trying to explore these trends differently.

In this manner, such analytical minds may explore more trends - that may exceed the number ten - and implement the same with much practicality so that their target audiences need not face the disappointments from the results of the ten practices [of SEO] aforementioned-(or more than that). And one may not determine when such results may eliminate the risk-prone areas somewhere inviting the losses unpredictably.