The Complete 📱 Mobile First Indexing Checklist 🔥

As internet connectivity reaches in more areas, the number of internet users increases. This changes the traditional theory of the desktop dominated market. Now more people are using mobile devices that result in the number of mobile searches increasing day by day.

Desktop vs Mobile vs Tablet Market Share Worldwide

The majority of users usages Google as their primary search engine. When Google realizes this change can affect user behavior in engagements they announce Mobile-First Indexing in 2016 to make search results more useful for their mobile users and start it as an experiment.

On March 05, 2020, Google announced mobile-first indexing for the whole web so it is crucial for all website owners to make their websites ready for this change. About 70% of websites are already shifted to mobile first indexing.

What is Mobile-First Indexing?

Mobile-first indexing (MFI) is the process in which Google uses the Googlebot smartphone agent for crawling & indexing the mobile versions of the webpages.

Google doesn’t separate it from the desktop index in organic search results and continues to show the most relevant content based on the user’s query. Now the majority of the webpages are crawled and indexed by default by Googlebot smartphone agent, especially for new websites.

How to check which user agent is crawling your webpages?

which user agent is crawling your webpages

To check your web page's user agent, follow the following steps:

  • Login to Google Search Console.
  • You can see the URL Inspection Tool on the left-hand side.
  • Add URL to URL Inspection Search.
  • Now you can see the coverage section of the report.
  • You can see which user agent has crawled the page and when.

Mobile-First Indexing Checklist:

 

Allow Googlebot to access and render web pages

Do not block Googlebot with noindex or nofollow robots meta tag for mobile pages. If Google agent is not able to crawl your webpage how your pages can be indexed on Google search.

Provide identical content for mobile and desktop versions

You must provide identical content for both of your website versions. The content difference can negatively impact your website’s visibility in Google SERPs. Avoid the content that requires user interactions because Googlebot is not able to perform such actions.

Configure structured data for your mobile and desktop versions

If you have implemented structured data for reach results make sure it is working on both versions of your site.

Add same Metadata for mobile and desktop web pages

Adding the same page titles and meta descriptions are important because it helps search engines to pages better. Google may not show the exact description because google only shows it where it relevant otherwise it will pick a description from the content of the webpage.

Add the same images and alt text

Make sure you are using high quality and sported format images with descriptive ALT text.

Make videos available for both versions of the website

Videos are a great way to engage with your website visitor so make sure you are adding up in both versions of your webpages and make it easily accessible on the mobile versions too.

I hope you keep your website ready for mobile uses and get better visibility in organic results.

 

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