6 Highly Effective Web Design Tips

Designing a website, either for yourself or a client, is not the most difficult task. However, to get the most out of your site, there are a number of things that you must implement. This is especially true for new businesses, as they scramble for success, in an arena of tense competition.

To ensure that your site does its best, you must make sure it best represents your business. Today, you will find that the success of a business and its website are deeply intertwined. A website that is properly designed, has many benefits for your business, which is why you want your website to be the best.

Below are several web design tips that you can and should use, to get the most out of your website.

1. Make an Informative Homepage

The homepage is the one part of the site that most of your visitors will view. It’s for this reason you want to ensure it provides your customers with accurate information. Information that lists the many benefits of the services, content and products that you provide. This is the most effective way to engage your visitors, and help them properly navigate your website.

2. Only Add Necessary Elements to Your Site

When designing your website, it’s not uncommon for people to get carried away, by adding too many elements to the site. Such people tend to fixate on visual appeal far too much, it’s for this reason they seek to add more and more elements to the page, in their quest to make the page interesting.

The end result is a website that appears overwhelming and cluttered. The other drawback is if many of these elements, add nothing to the page outside of visual appeal, they can leave your visitors confused.

Every element on every web page should have some purpose to it being there.

3. Build User-Friendly Landing Pages

When compared to the homepage, the landing page differs in that its primary purpose is to speak to an audience. You want to structure your website in such a way, that when an end user is on the lookout for information on a particular product/service, they land on a page that is dedicated to what they’re searching for. There are many studies out there that prove the effectiveness of landing pages.

4. Design for the User

When designing your websites, you want to think about the design elements from the perspective of the user. When visitors reach your website, they will engage with it, and learn more about your particular business. So you want to ensure the website works for them.

As you continue to build your website, you need to think about a design that will provide your visitors with the best possible experience. The things for you to consider are the navigation, design format and visual elements.

When you think about the user first, when designing your website, you end up with a site that provides visitors with the best experience. This means, they will spend more time on your site, which will result in more leads and sales for your business.

5. Make Your Site Social Media Friendly

When it comes to digital marketing, social media marketing is one of the latest and biggest trends. You want to improve upon it, by making your website suitable for social media.

There are so many different social media platforms available today, such as Facebook, Instagram, Twitter and Pinterest. Social media is capable of attracting visitors to your site, while improving its overall rankings in the search engine. Which ultimately, should lead to more site conversions. Thus, you want to do your utmost to make your website social media friendly, that way you’ll reap all the benefits that comes along with it.

6. Choose the Right Font(s)

The most attractive websites aren’t focused solely on the right visual elements. The text on the various site pages, also plays a major role in the overall beauty of the website. Not only is site content important, but it’s equally important that your audience is able to read the content on your pages.

The typography that you go with, will have a major impact on how visitors engage with your website. If you have too many different fonts on the page or if you go with a font that is difficult to read, then it will give your visitors a negative impression of your site. If they can’t read the information on your web pages, then what’s the point in being on your site?

If you want your website to be appealing to the masses, then you need to ensure that all the key elements of it, are appealing to the eye. Make sure your fonts all work well together, and that any font style you go with, is strategically placed.

 Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website compuchenna.co.uk.