1. Introduction
Well, the world is changing. Especially in the world of AI’s. In the last couple of years the whole content marketing industry has completely changed. People got fired because companies no longer needed them, as a bunch of new features appeared on the market.
But tell you what; content marketing is still a very important part of businesses in 2025. On top of that, you still need human resources for successful content marketing. In this article, we will walk you through the 5 most important updates of content marketing in 2025, and give you advice on how to implement them in the right manner.
2. 5 tips to make your content more engaging
In this part of the article, we will write down 5 different changes, and solutions on how to adapt them correctly.
a. Take advantage of AI in some circumstances
AI is a must-have tool. I know you have realized that already. AI can definitely put the weight off your shoulders, and you can save so much time. However, you must take into consideration when using AI that everybody gets access to this great tool as well. So, all of your competitors can create the same quality of products that you can. In this scenario, those will be highlighted who can create more unique articles than others.
Apart from that, AI can be really helpful during other phases of your content marketing process. For example, AI can suggest to you the hot topics you should write about. But AI can also optimize your content for SEO. It can find the best keywords for your specific niche, and check your content to filter all the grammatical errors, typos, or broken links.
When we think about email content, AI helps you create automated emails and helps to deliver to the designated people. And the best part: with AI you can get fast evaluation of your users’ data about your content. You get to know where your users click, scroll, or where their mouse is located during reading, or watching your content, which can make you act quickly.
On top of that, a recent study revealed that humans love short AI-generated content more than human-generated content.
b. Highlight yourself with human-centric content
As we mentioned before, AI helps you to be upfront. But, to be one of the best in your industry, you need to highlight your brand from the others. And when writing long content, using too much AI is a no-go zone.
Nobody is curious about generic information, they want a character behind the writing, or talking. And that’s what still a human being can deliver to them.
Also, a study shows that almost every second reader discovers if content is generated with artificial intelligence. And if they reveal that they will question everything:
- Do you really put the effort into this website?
- Can we consider this website reliable?
- Are they really professionals in the niche?
You don’t want to put these questions into the readers’ minds. That’s why using AI is okay, simultaneously with human help.
c. The importance of visual content
Unfortunately, the average time we spend reading during a year is declining. We are too lazy to read! That’s why as a content creator, you need to focus on creating visual content.
So many creators hate visual content, because of obvious reasons: it’s a slower-reacting genre, and you have to put more time, and money into creating something extraordinary. But if you win, you win the jackpot: videos can generate 1200% more shares than pics and text content combined.
Creating staggering visual content is really hard: you need to be aware of the latest trends, put effort into researching, and need to buy a couple of accessories. But still, if you practice a lot that could be your chance to show your brand to the world!
d. Be aware of the declining attention span
We are not only reading less than decades ago. Our concentration level also dropped. A statistic points out that while in 2000, the average attention span of an average customer was 12 seconds, right now it is a little more than 8 seconds. We need more and more stimulus to get the joy we want, and that means we get bored quickly.
That’s what basically made the whole TikTok concept work: sharing short videos and giving a very easy way for the user’s hands to get the next video.
That means you need to focus on short videos, or short written posts almost every time! Try to use fewer words to explain something, and ignore additional information. They will search for that if they are interested in your products, or services. You just need to make them interested in your brand!
e. Focus on localized content
We all like, if a brand handles us separately from others. In this case, humans feel appreciation and importance. A statistic shows that 71% of buyers want companies to deliver personalized customer interactions. Well, this is not a new-coming trend. In the last couple of years, many brands increased their conversion rates and revenues due to implementing personalization.
However, localization is one aspect of this, and its potential has not yet been fully discovered.
Many brands realised that local domain names can in fact increase their visibility inside the chosen region. But, there’s much more: you need to make unique content in every single country. You need to track the local hot topics, contact local content writers, and influencers, and most importantly publish localized content once in a while.
3. Conclusion
In this article, we mentioned the next big “things” in content marketing, and wrote you a few examples to ensure that you correctly avoid all of the obstacles. Believe us: content marketing is dramatically changing, and you don’t want to miss anything!
