We all know how important customer satisfaction surveys are. Incomplete survey responses are like paintings never seen or bird songs never heard. Incomplete surveys are as good as nothing. Therefore it is always the goal to increase the response rate of customer surveys. As we know, when it comes to Customer survey response the more…
source Getting a new customer is five times more expensive than maintaining an existing one, according to a survey conducted by Invesp. Despite this, many businesses still make the mistake of focusing too much on generating leads and forgetting to nurture their relationships with their existing customers. That results in businesses losing about 10% to 25%…
Photo by Andrea Piacquadio from Pexels If your business isn’t continuously growing and attracting new customers, it won’t be long before you’ll be facing financial problems. In the last year, many businesses around the world have gone bankrupt or seen drastic drops in sales and traffic due to the global pandemic. Though some sectors…
In the last 5-10 years. B2B marketing has experienced a big change. Earlier, the main concentration of B2B marketing was on networking. But do you know that marketers have now shifted their focus from cold calling and sales to digital marketing strategies? According to Sarah Travis (Retail Industrial Director) at Google: 67% of purchases in…
Source Video marketing is crucial for businesses now more than ever. Many corporations have realized its importance in delivering their brand’s message to their target audience. According to Insivia, 95% of viewers claim to retain a message if it’s delivered in the video as opposed to 10% of text-based content. So, with the right video…
Whenever an online sales project involving a manufacturer and its sales network is faced, the main objection is that selling online would take away space and profits from traditional sales. Online sales are seen as an enemy by the distribution network and the manufacturer tends to mask…
In a company, Marketing refers to the activities to promote buying or selling of goods or services. Digital Marketing is the type of Marketing that utilizes the Internet and online-based digital technologies. It uses Digital Media and Platforms to promote goods and services. Digital Marketing changed the way brands and businesses use technology for Marketing….