SEO Writing: 13 Steps To Writing Content That Ranks

In today’s digital age, a must-have digital marketing tool for any business is SEO content.

Without SEO content, your brand limits its web performance and digital experience. On the other hand, writing with a proven content framework in mind can help improve your brand’s marketing, maximize its online visibility, connect with the right audiences, and more.

By optimizing your content for users and search engines alike, you’re able to craft relevant and engaging content that delivers on engagement and, ultimately, drives conversions. But SEO writing has evolved. These days, it’s not just enough to optimize your content for keywords.

Whether you’re uploading new products to your site, working on a new blog post, or even just updating your homepage, the following infographic provides invaluable on-page SEO tips to make your content more visible and searchable to the right audiences.

Below, you’ll learn how to:

       Align your content efforts to the why behind a search query

       Leverage one of the most popular link building strategies out there

       Structure URLs to satisfy search engines and entice search users

       Write attention-grabbing headlines that demand clicks

       Structure subheaders to draw readers deep into your content

       Take advantage of LSI keywords and phrases

       And much more!

Let’s dive right in: 13 Steps To Write Content That Ranks on Google SERPs

 13 Steps To Writing Content That Ranks


 As you can see, there’s so much more to SEO content than just keywords. While keywords still play a vital role, a holistic approach to SEO and content marketing is necessary to rank and appear high in search engine results organically.

By optimizing your content strategy with the aforementioned on-page SEO best practices, you’ll be able to capture the attention of your target audience better and bring in targeted new customers all through organic search traffic.

Of course, your approach to content writing should be tailored to the specific channel and content type. For example, homepage content will have different requirements to say, a product review blog post or an FAQ page.

Knowing which SEO content framework you’re writing for will help determine which on-page SEO strategies to incorporate into your writing. Still, you should know that SEO success doesn’t happen overnight.

But by using the actionable tips above and continually working on your craft, you’ll be able to create content that’s optimized for your target audience and achieves impressive results.

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