Now, More Than 50% of Google Searches Result in No Click

13, 2019 Rand Fishkin who is the founder of SparkToro and former CEO &
Co-Founder of published an article on SparkToro about Google search.

He writes “We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on resulted in zero-clicks.

Source: Jumpshot and SparkToro

As the above data shows in June 2019 50.33% of more than 40 million
searches in the united states from mobile as well as desktop results Zero click.
As we all know Google is more dominant and has no competitor at all even Yahoo,
Bing, Facebook, Amazon, and others all are not getting enough search engine
share to beat Google Images.

This study also clears some major factors that paid CTR (Click-Through
Rate) also rising constantly & searches with zero-click rises too, the end
organic SERP’s volume is shrinking in a similar fashion.

Source: Jumpshot and SparkToro

Mobile searches are more affected as we compare to desktop
search because Google shows more aggressiveness in showing ads as well as
instant answers of questions (such as FAQ, Knowledge panel, and People also ask, etc.)

Rand said “We
can see a consistent pattern: organic shrinks while zero-click searches and
paid CTR rise. But the devil’s in the details and, in this case, mostly the
mobile details, where Google’s gotten more aggressive with how ads and instant
answer-type features appear.

Eventually, we don’t
know whether this pattern will change but what if it is still consistently happened,
I think it is also a worst-case scenario. Google got profits because we don’t have a better alternative of it who can replace it for good. 

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