source Getting a new customer is five times more expensive than maintaining an existing one, according to a survey conducted by Invesp. Despite this, many businesses still make the mistake of focusing too much on generating leads and forgetting to nurture their relationships with their existing customers. That results in businesses losing about 10% to 25%…
Online activity continues to rise for both individuals and businesses. Following the events of 2020, more people turned to the digital world for communication and shopping. By the end of the year, nearly 5 billion people, or around 60% of the global population, were online. This surge increased the risk of cybersecurity threats. Despite the…
Photo by Andrea Piacquadio from Pexels If your business isn’t continuously growing and attracting new customers, it won’t be long before you’ll be facing financial problems. In the last year, many businesses around the world have gone bankrupt or seen drastic drops in sales and traffic due to the global pandemic. Though some sectors…
Ecommerce has become one of the fastest-growing industries on the planet. With no signs of stopping, we’re going to give you an overview of the different business forms inside eCommerce. In this article, I will focus on the two major eCommerce business models that are the most beneficial today. Hopefully, after reading the entire article,…
Are you wondering why your website isn’t getting any traffic despite regularly posting long blogs, video content, and high-quality pictures with relevant hashtags? Well, it must have something to do with the design of your website. Although Google is getting more intelligent by the minute, you still need to feed its system by following the…
Google Ads is the alpha and omega of paid advertising. Without it, you cannot even think about establishing your brand and increasing your customer base. If you believe that all potential clientele can reach your site through organic traffic, you are wrong it is almost impossible. If you are using Google Ads to advertise your…
In the last 5-10 years. B2B marketing has experienced a big change. Earlier, the main concentration of B2B marketing was on networking. But do you know that marketers have now shifted their focus from cold calling and sales to digital marketing strategies? According to Sarah Travis (Retail Industrial Director) at Google: 67% of purchases in…
SEO has proven invaluable to accounting firms, especially when they aim to optimize their web portals according to the guidelines preferred by search engines. Understanding SEO practices is essential for accounting firms as they help navigate digital marketing trends effectively, potentially driving web traffic and profits as desired. 10 SEO Practices Accountants and Hosting Providers…
While managing a PPC campaign a fundamental role is played by the key performance indicators. Paid ads’ performance is tracked by these KPIs. These rely on specific marketing goals and industry benchmarks. So, we can not say how many PPC metrics should be tracked by every trade. The required campaign results cannot be obtained if…
Source Video marketing is crucial for businesses now more than ever. Many corporations have realized its importance in delivering their brand’s message to their target audience. According to Insivia, 95% of viewers claim to retain a message if it’s delivered in the video as opposed to 10% of text-based content. So, with the right video…