Before we enter into the main topic, here are some interesting facts about Instagram stories.
What is Instagram?
Instagram is a popular social media platform in the world, and it has more than 800 million followers every month. The main intention of Instagram is to create and publish the best photos and videos to their audience. With this app, you can connect with brands, celebrities, influencers, friends, families, and more.
What are Instagram stories?
Instagram describes stories that help you to share all the moments of your day.
It allows you to share multiple photos and videos with your audience.
It appears together in slideshow format, and also your stories automatically disappear after 24 hours.
Instagram stories appear at the top of your follower’s home feed, so they can easily find your stories.
What are Instagram story views?
Instagram story views is a list of people who’ve viewed your particular story. In other words, story views are the number of people to the account who viewed your story when it was live for 24 hours. According to the survey of Instagram, more than 500 million people use Instagram stories every single day.
Why Instagram story views?
Nowadays, many brands and individuals are using Instagram stories to engage their fans and followers. You can get more engagement if you use the Instagram stories feature. Here are some benefits:
Gain more attention in the marketer’s world.
Build brand awareness, and increase visibility.
Drive traffic to your website and sell your products online.
Increase the number of followers on your account.
It helps to uplift your horizons completely.
But most marketers are wondering how to get Instagram story views? Here, we will cover 8 effective strategies that can boost your Instagram story views gradually.
Let’s be detailed.
1. Make Creative Instagram Story Content
Are you trying to get more loyal followers and turn viewers into followers? You should start posting creative and engaging content to your stories feed. If you want to boost your story views on Instagram feed, you should create high-quality and engaging content for your audience.
Basically, you can upload them together into your story feed. Here are some ideas:
Photo, Video, and Boomerang: These are the three main options available for Instagram stories. You can choose either one of them and make that in a creative way. Then, you can post that content via Instagram stories.
Upload your regular posts – You can select your best photos and videos and choose the post to stories option. Your stories will automatically appear on your home feed.
Behind the scenes videos – It is a fantastic feature to engage and connect with your audience within a short time. Behind the scenes is a raw or unedited video about the working of your brand and products. In this way, a business can show your brand’s management, team, the culture of your company.
2. Use Stories Stickers To Receive More Views
Instagram Stories is an amazing feature for interacting with your audience. You can increase your interaction via polls & questions stickers, and emoji sliders.
Instagram Polls – Polls give a two-way communication channel with your audience. With polls, you can encourage people to answer questions and make certain aspects of your products and services. You can use poll stickers by tapping on the sticker option and selecting the polls sticker from the given menu.
Question Sticker – It enables users to ask you questions about your brand, products, and services. You can post answers to your audience’s questions through the Instagram stories sticker. It will increase the chance that your audience will repost your content.
Emoji Slider – Emoji slider is a great option to maximize audience interaction. You can create questions and use a slider feature to receive a quick and effective response from your followers.
3. Add Hashtags And Location Tags
Hashtags are the pillars of Instagram stories, as they can help to increase your brand’s exposure and reach more people within a short time. On Instagram stories, hashtags are only available in stickers or text based on the image itself.
To increase the visibility of your Instagram stories, you should use hashtags in your stories. It can help to keep your visual focus without putting in any effort. At the same time, your need to choose which hashtags are perfect for your posts and brand.
Location tags help to identify a specific demographic and target that group only. With the tag, you can reach better marketing campaigns and target the right people for your business. The location tag includes the place coordinates, bearing, altitude, place name, and distances. It can help users to find your post without taking any time.
4. Follow Consistency
Consistency is crucial, and it will help you to keep your audience engaged. Posting content regularly will help to maximize your viewer’s count.
If you want to rapidly increase your engagement rate on Instagram, you have to post content at least 2 to 3 times per day.
Also, you need to post content when the audience is active online, or else you can find the best time to post content on Instagram. This activity will increase more views on your Instagram stories.
According to the research, the peak time varies based on the audience and location. Here is the best time to post content on Instagram each day :
Sunday – 10 am to 2 pm
Monday – 11 am to 2 pm
Tuesday – 8 am to 7 pm
Wednesday – 11 am to 3 pm
Thursday – 11 am to 5 pm
Friday – 9 to 10 am
Saturday – 9 to 11 am
5. Highlight Your Best Stories
Instagram stories vanish after 24 hours, but Instagram story highlights can live permanently on your profile page. Story highlights are the great features to keep your most successful stories.
In this feature, you can save any of your stories that you want to show in front of a wider audience. It will help when someone enters your profile page, they can immediately watch your stories any time they want.
To add your stories to a highlight:
Tap the profile icon in the bottom right to go to your profile page.
Click the story highlights option.
Select the story you want to add to highlights and then tap next.
Choose a cover photo and enter a story name for your highlights.
Tap Done to add your highlights successfully.
You can add more photos or videos to your highlight at any time by simply tapping and holding on to the highlight-> edit highlight.
6. Use Instagram Story Takeovers
Usually, an Instagram story takeover encourages a person to temporarily take over your account and show your products or services to their audience. For example, most brands will typically invite a creator or influencer to take over their Instagram stories per day.
It is one of the most effective ways to boost your Instagram story views. Story takeover is also an effective way to get new, fresh content for your Instagram stories. Even make sure to keep in mind for choosing the right person for your target market.
You can promote your takeover in several ways. Here are some ideas:
Post engaging photos or videos on your Instagram grid.
Use Instagram live to share about your upcoming events.
Direct message to your followers with a link to your brand’s page.
Cross-promote your content on other social channels.
7. Give More Offers
Are you looking to promote your brand online? Instagram stories are the best feature to get inspiration. Whether it’s a sale, discount, or a giveaway, you can promote it through Instagram stories because people always love discounts.
Here are some useful ideas to increase views on Instagram stories:
Contests And Giveaways: it is the best feature that helps to promote your best products and services as well as increase your Instagram referrals to your website. An Instagram contest is a great way to grab attention to your brand. Contests and giveaways will help to boost engagement and get your content noticed by the wider audience.
Discounts: Giving away discount coupons on Instagram is the most successful strategy to increase your activity on Instagram. You can offer an exclusive discount code to your audience, which can help to turn the audience into customers and drive visitors to your website.
8. Use Instagram Live Stream
Instagram live is always more effective for your profile engagement. It is a powerful feature that works within Instagram stories, and it allows users to broadcast live videos to other users.
If any account goes to live stream, their profile will appear with the live icon at the top of the Instagram home feed. To view a live video, you can simply tap the story thumbnail to take part in the live stream.
Here are the steps to use Instagram live stream:
Step 1: First, you should set a schedule and promote the event video to your audience.
Step 2: Identify your audience to know why you’re going live.
Step 3: Create your own video format that will help your viewers to know what you expect.
Step 4: Post your upcoming Instagram live stream on Instagram or other social networks.
These steps help to invite the audience to participate in your live stream!
Instagram stories are a fantastic feature to reach and engage your audience in an effective way! Use You can use the above 8 effective strategies that can help to boost your Instagram story views within a short period.
For best results, you can:
Make the most engaging and creative stories for your followers.
Use story stickers to interact with your audience.
Add location tags and hashtags to each of your stories.
Take advantage of Instagram live steam.
Highlight your most effective and successful stories.
Give special offers and discounts to your customers.
Thanks for reading this article!
Caroline Fernandes is a social media strategist and well-experienced content writer at Planyourgram. She writes all things related to business, marketing, and entrepreneurship on several websites. Her passion includes traveling to all places around the world.