Importance of Domain Authority in Rankings and How It Work?

Do you want the know one single factor that can predict the future of your online business?

If yes, then you are at the right place because I am going to discuss domain authority and its importance.

Every entrepreneur who has set up a website, a blog, or an e-commerce online store is anxious to know how their website ranking will increase on Google result pages.

More than enough information creates more confusion let alone solve this mystery. Amidst much fuss, a sane voice often goes unheard. 

If you have an online platform and want to increase your business through ranking on SERPs, then stick to this article as I am going to decipher the term.

What is Domain Authority?

DA or domain authority is a predictable score developed first by Moz to foretell how likely your website will sustain its ranking when compared to your competitors.

Moz is a leading Seo tools website and has developed this metric to help webmasters understand the competition in the ranking of their website.

DA score ranges from 1 to 100 assigned to a website depicting a certain score. A new site will have a score of 1 and a website with good Seo may have a higher score. 

What is page authority?

PA is a metric similar to DA but lesser in magnitude. This metric tells the chances of a single webpage appearing in search results.

Therefore, PA is equally important and it is said that all PA scores combine to form a single DA score.

How does DA works?

Moz has machine learning algorithms that check how many times your website appears on SERPs and give your website a score.

However, they have disclosed the factors behind these calculations, but they provided their number up to 40.

These 40 factors majorly include external linking domains and backlinks along with some factors related to them.

Although these factors are much less than Google’s ranking factors, they act as a solid prediction regarding your ranking.

In fact, Moz has already said that Domain authority or page authority isn’t a Google ranking factor. Instead, DA can act as a general understanding of a website’s SEO health.

DA score fluctuates and does not remain stagnant. Firstly, these scores are relative and should be gauged in comparison with your competitor.

 In simple words, if you have a domain authority of 20 and your competitor gets a DA score of 21, then your score will be considered a lower DA score and you need to improve it just to out-number your competitor.

If you want to compete with your competitor, you must have to know about the domain authority of your competitor site. You can figure out the domain authority of your competitor by using an online DA PA Checker.

Hence you do not need to make your score near 90. Another reason for fluctuation is the machine learning algorithms.

 As the algorithms are AI-based so their readings and detection mechanisms fluctuate because they are continuously reading new data and checking ranking factors.

Importance of DA in ranking your business:

Google hasn’t given any official statement endorsing the domain authority but substantial evidence provides a handful of insights that DA affects the ranking.

DA is directly associated with link building as to acquiring more backlinks and generating good external links to improve your website position.

Link building is a ranking factor of Google because like other search engines, it counts links as votes to your website.

Links can be the most important off-page ranking factor, as the more backlinks, it has, the more votes it gets from Google. Thus Google prefers such websites as credible and hence your website gets a higher ranking.

In this way, DA is important to know how a site ranks. But with the advent of the PageRank algorithm, Google now scores the quality of a webpage between 0 to 10. These scores refer to the number of backlinks a page gets.

In this way, backlinks can appear as an important ranking factor for Google. In other words, more backlinks mean, better DA score.

One important thing to know is the quality of your backlinks. Being a small business you won’t get backlinks from high authority websites, thus you won’t be able to jump up appreciable traffic.

In that case, you won’t be able to increase your website’s traffic which in turn will affect your ranking. With that said, you can still improve your ranking and hence your DA by getting backlinks in high quantity.

When your website is full of backlinks from various relevant sources, you will see a gigantic flow of traffic from ostensibly unseen sources. You must keep a check on your domain Authority with the help of the Domain Authority checker. It will help you improve.

Another DA factor that really impacts your SEO and site ranking is the quality of your content. Moz checks the content’s quality and then gives a DA score to your webpage.

It is important because it drives organic traffic to your website and hence lifts your website position naturally. That’s why you can’t deny good content and you can’t rank based on backlinks only.

Likewise, People refer to your content automatically without you asking them for guest posting. This in turn helps you set up a new audience.

Combining all the above discussion, it is hence proved that DA is important in ranking your website and improving your business.

Final Words:

As we know, online business is in fashion grabbing almost four million people on the internet. Webmasters and bloggers provide their services through their websites and blogs to promote their business.

The more people flock towards a website, the higher it will be ranked and hence more visible to more people.

The question about how can we measure the ranking can be answered in a single word of domain authority.

It is at the helm of every website’s ranking and plays a major role in enhancing your business. Grasping this single factor, you may get appreciable information about your website’s current status.

Another important thing in this business is that you have to keep pace with your rivals if you want to make a mark in this venture.

DA also helps you track your competitors ranking so that you may do pertinent changes in your SEO strategy to acquire more relevant backlinks to win against others.